Energy & technology
info@flowgate.com.tr
Business cards
A considered introduction to your brand
Logo & Visual
Identity Design
Logo and visual identity design that expresses your brand’s character and positioning, from the first impression to everyday communication.
Talk about your brandA distinctive point of view
Energy & technology
info@flowgate.com.tr
Message
Flowgate
info@flowgate.com.tr
Aa
Overused GroteskRegular / Medium
An identity for where
your business is going
Whether you are starting out, evolving or bringing your communications together, the identity should reflect the business behind it.
Start with a distinctive identity
For a new business, product or venture, establish a logo and visual language that express what makes it different.
Evolve without losing recognition
Refresh an established identity or bring it into line with a new brand direction, keeping recognition where it matters.
Bring every expression together
Bring teams and materials under one identity after a merger or acquisition, or create consistency across an existing brand.
A visual language
of your own
A visual direction grounded in your existing brand strategy, positioning and audience connects the logo, colour, typography and graphics into one recognisable system.
Logo system
A new or redesigned primary logo, with alternative versions for different settings
Colour relationships
Navy
Red
Cream
Primary colours, supporting tones and combinations that keep the brand clear
Typographic hierarchy
A clear
point of view
point of view
Energy & technology
Headlines lead. Supporting text gives the story room to unfold.
Aa Bb Cc & 0123
A considered relationship between headlines, supporting text and the detail
Graphic language
Brand-specific graphic elements, patterns and composition that give materials a common character
One identity,
different demands
The detail matters. A visual identity needs to hold together as its background, scale and surroundings change.
Room to be recognised
Energy & technologyA consistent point of view
IntelligenceBrandCommunication
Room to be recognised
Energy & technologyA consistent point of view
IntelligenceBrandCommunication
LightDark
Drag to compare
Adapt the expression, keep the identity
A considered palette and the right logo version keep the brand clear across light and dark settings.
Give the mark room to work
Clear space protects recognition when the logo sits beside headlines, images and other visual elements.
Stay recognisable at different sizes
Proportion and legibility guide how the identity is applied, from a letterhead to a compact email signature.
Logo variations, proportion and contrast work as part of one system.
Your identity
in everyday use
Business cards, letterheads and email signatures show how your visual identity comes together in the materials people use every day.
Letterheads
A consistent frame for correspondence
Message
Flowgate
info@flowgate.com.tr
Email signatures
A recognisable sign-off in every message
An identity your
team can use
A comprehensive brand identity guide, provided in print and digital formats, gives your team a clear reference for using the identity consistently.
Logo useColour systemTypography
Logo
Colour
A shared palette
Typography
Aa
Overused Grotesk
HeadingsBody copy
Visual identity
The details that keep
an identity consistent
A practical reference for the people who use your brand, covering the decisions that make each application feel connected.
Logo use & clear space
Versions, clear space, minimum sizes and examples of incorrect use
Colour & typography
Brand colour codes, palette combinations and the typography system for headings and body copy
Application principles
Design standards for using graphic elements, patterns and layouts consistently across brand materials
Give your brand a
distinctive presence
Tell us about your business and where your identity needs to go next.
Let’s talk